How I Built This with Guy Raz

Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)

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Today's callers: Bob in Chicago looks to promote his cabbage-based muscle and joint rub beyond the walls of his orthopedic practice.

Then Abby in Dallas wonders whether her popular social media livestreams are a sustainable way to market her trendy phone cases.

And Henry in Charlotte wants to turn his mouth rinse for coffee drinkers into a mainstream oral care brand.

Plus, Bobbi shares what drove her to found her new company—Jones Road—at the age of 62.

Thank you to the founders of Cabbage Labs, AbbyRose, and Tannin Oral Care for being a part of our show.

If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered.

Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Bobbi Brown Cosmetics’ founding story as told by Bobbi on the show in 2018.

This episode was produced by Sam Paulson with music by Ramtin Arablouei.

It was edited by Andrea Bruce.

Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack .

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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