How I Built This with Guy Raz

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

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Marc Lore, az e-kereskedelem egyik úttörője, a Diapers.com alapítója mesél az Amazon elleni küzdelméről, amely végül a vállalkozásának eladásához vezetett. Az Amazon árleszállítása miatt kénytelen volt eladni cégét, de ezután elindította a Jet.com-ot, amelyet később a Walmart…

Ebben az epizódban

Back in the early days of ecommerce, Marc Lore took a classic retail loss leader–diapers– and turned it into a DTC giant– Diapers.com .

It did so well that it attracted the attention of Amazon, which slashed prices on its own diapers until Marc was forced to sell them his business.   It was not a happy moment, but it was a galvanizing one: Marc went on to launch another ecommerce company, jet.com.

Within a year, it was bought by Walmart in a deal valued at $3.3 billion.   This is a story about a devastating corporate surrender, a multi-million dollar comeback, and a founder with a relentless ability to re-invent himself.   Timestamps:  10:04 – Marc’s “boost-your-grades” bet with his college coach    14:21 – A job on Wall Street and a Master Plan: 8 figures by age 48 16:28 – How a lunchtime lark turned into a spot on the U.S.

Bobsled Team 27:44 – How random Google searches led Marc to diapers 35:29 – Guerilla tactic: Buying all of P&G’s diapers to get their attention 40:07 – The simple packaging hack that boosted sales   45:53 – Building a retail empire (and getting on Amazon’s radar) 47:52 – Amazon’s scorched earth strategy forces Marc to sell  1:00:11 – Raising $750M to take on Jeff Bezos 1:03:02 – A brand new business and a $3.3 billion exit: Walmart’s record-breaking deal This episode was produced by Casey Herman with music composed by Ramtin Arablouei.

It was edited by Neva Grant.  Follow How I Built This: Instagram → @howibuiltthis X → @HowIBuiltThis Facebook → How I Built This Follow Guy Raz: Instagram → @guy.raz Youtube → guy_raz X → @guyraz Substack → guyraz.substack.com Website → guyraz.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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