Employer branding in the age of AI - D. Hazelhurst, S. Ehrlich, B. Fertig
By professionals for professionals about Recruitment and Technology! In this episode, we explore what employer branding means today and why it remains a critical, strategic function in an age shaped by AI, data and changing candidate expectations. What defines a strong employer brand in 2025? Balázs Fertig, Recruitment and Onboarding Director at MBH Bank, sits down with two international experts from England: Dave Hazlehurst, CXO of Employer Branding & Recruitment Marketing Agency at Human Magic and Steven Ehrlich, Senior Vice President at Radancy. The conversation covers everything from the strategic “glue” between business goals and culture, to why AI might be the best junior team member you’ll never need to onboard. How can companies build EVP strategies that are not only creative, but also measurable and business-aligned? What role will AI play in content creation and campaign execution? You’ll hear how AI is entering the employer branding space, not to replace professionals, but to support scalable, data-informed storytelling. The discussion also touches on evolving success metrics, the future of career sites and how “brave” employer brands are stepping beyond generic promises to express real human truths. Why is it time to retire traditional metrics like impressions and clicks in favor of deeper insights? If you're interested in these topics, join us! Follow us here too: Youtube: https://bit.ly/3Z5MxIu Facebook: https://bit.ly/40hMrP0 LinkedIn: https://bit.ly/3UesqbK Spotify: https://spoti.fi/3MH8U4s Apple Podcasts: https://apple.co/406hspp