Dunakavicsok turisztikai podcast

#40.a - English summary - International framework for measuring sustainable tourism

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Ez a(z) Dunakavicsok podcast 40. részének angol nyelvű összefoglalója. Az epizód a fenntartható turizmus nemzetközi mérési keretrendszerét, a "új turizmus" jellemzőit és a 2024-es év legfontosabb szakmai eseményeit tekinti át. Kitér a Veszprém-Balaton 2023 Európa Kulturális…

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Dunakavicsok turisztikai podcast
Megjelenés
2025. 01. 06.
Hossz
22 perc
Szereplők, említett nevek
Orbán Viktor, Magyar Péter, Balázs Kovács, István Nagy-Szász, Nagy-Szász István
Témák
fenntartható turizmus, turizmus mérési keretrendszer, új turizmus
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Ebben az epizódban

welcome to the Deep dive so today uh we're going to be looking back at the 40th episode of danu Pebbles oh wow 40 already I know right it's amazing how time flies and you know these guys baz kovox in Vienna and isan Nagi in Budapest yeah no Dan Pebbles yeah they uh they wrapped up 2024 with a special episode and throughout the year uh they've covered a fascinating range of topics from sustainability and AI to the impact of geopolitics and you know the rise of new travel Trends so kind of like a year in review kind of a thing exactly little retrospective of all the things they've explored oh you shared this episode with us and uh I'm excited to unpack it and see what insights we can uncover together yeah denu pedals always has such interesting guests and you know they cover those topics that are really shaping the future of travel so yeah absolutely and with their focus on the danu region right it's like a a microcosm of what's happening in the tourism industry globally yeah for sure so where do we start wi Vine kicks things off with some exciting personal news his Hotel Group CPI hotels has expanded into Austria wow with a brand new hotel in Vienna that's a big move Vienna is like the heart of the danu regions so and it's a 2011 room Hotel so whoa that's not messing around they're serious about this expansion it's a statement for sure and you know what's even more interesting what's that they've appointed Huber Huber yeah you remember him he was a guest on danu Pebbles a while while back oh yeah I remember that episode he was talking about the future of Hotel design or something like that yeah something like that well he's the general manager of this new CPI hotel in Vienna that's so cool it's like the podcast came full circle I know right it's a testament to the power of you know networking and building those relationships for sure those connections you make can lead to unexpected opportunities okay so let's shift gears a bit now and uh travel back in time to September 2024 all right time Trel balls this takes us to the keep shining Legacy conference in Vis Prem V yeah reflecting on the city's year as the European capital of culture ah yes I remember hearing about that vest Balaton 2023 right that's the one a pretty prestigious title you know recognizing their cultural heritage and contributions to the Arts it's a big deal for a city a chance to really shine on the international stage and it sounds like they did a phenomenal job from what baz describes yeah they really emphasize community building and creative initiatives I like that approach it's about more than just flashy events you know it's about making a lasting impact exactly they transformed industrial spaces into cultural hubs launched this amazing street art program cool street art can really transform a city make it more vibrant and they even created a mobile app to keep the momentum going oh wow so people can stay connected to the cultural scene even after the year's over yeah the web23 app it gives access to Regional programs and events keeps the spirit of vest Prem Balaton 2023 alive that's smart thinking long term about the legacy of the event what struck me though is that they achieved all of this without you know relying heavily on those large scale infrastructure projects yeah that's interesting it challenges that assumption that you need massive Investments to make a cultural impact right it's like they found a different path focusing on community engagement Creative Solutions it's more sustainable too in a way right instead of just pouring money into concrete exactly and it makes you wonder you know could other cities replicate this model focus on those more Grassroots efforts it's a good question it's definitely worth exploring but you know not every city has that same kind of community Spirit or you know the political will to make those kinds of changes that's true it's a complex equation for sure yeah but speaking of contrasting approaches they touch upon the challenges faced by badish salts comom are good that's this year's European capital of culture right yeah and it sounds like they've had some difficulties maintaining visibility navigating internal debates ah so maybe not as smooth sailing is best Prem it seems like strong Partnerships and a Clear Vision are crucial for Success yeah you need everyone on board rowing in the same direction otherwise it can easily get derailed and Community buying is essential you can't just impose these things from the top down absolutely it has to be a collaborative effort okay so let's move on now to a topic that's near and dear to our hearts uh sustainable tourism always a Hot Topic especially these days the hosts discuss the tormes conference in Vienna tormes yeah like this big International Conference focused on tourism management information systems okay so like data and technology in tourism exactly and a key theme this year was developing new indicators and methods for measuring sustainability oh that's crucial if you can't measure it you can't manage it right and get this the UN has just adopted a brand new framework for measuring sustainable tourism wow that's huge finally some global standard I know it's a major step towards you know having a standardized way of collecting and analyzing data on sustainable tourism yeah so we can finally move Beyond those vague claims and you know greenwash ah and start comparing Apples to Apples when it comes to sustainability practices transparency and accountability that's what we need speaking of good examples they highlight finland's sustainable travel Finland project oh yeah Finland they're always ahead of the curve when it comes to sustainability and they're walk in the talk with this project they've developed this digital dashboard a dashboard yeah it tracks all sorts of sustainability metrics carbon footprint CO2 intensity even the efficiency of bookings that's impressive and is this information public it is anyone can access it they're totally transparent about their progress that's fantastic it sets a high bar for other destinations and it encourages that culture of accountability you know you can't hide behind vague promises anymore okay so Finland setting a great example what about closer to home what's happening in Vienna well they talk about the wean turisas conference it's Vienna's annual tourism industry Gathering ah so like the big event for Vienna's tourism scene exactly and Norbert ketner the CEO of wi tourismus he painted a very positive picture oh that's good to hear Vienna is such a popular destination I'm always curious to hear how they're managing things they're exceeding sustainability targets ahead of schedule wow that's impressive seeing impressive growth in overnight state days and revenue so they're thriving basically they are and they've even managed to turn a potentially negative event a negative event what happened remember the Taylor Swift concerts that were cancelled oh yeah I remember that there were some security concerns right yeah well instead of letting that cancellation overshadow everything they turned it into a PR win how' they do that they generated media coverage by focusing on their flexibility you know their ability to adapt to unexpected events that's smart turning a lemon into lemonade exactly and they're not resting on their Laurels either Vienna has declared 2025 the year of Johan Strauss Johan Strauss Waltz guy the king of Walts and they're partnering with the European Space Agency the European Space Agency what to make the blue Dan youube walst the anthem of space whoa that's like next level marketing it's brilliant right connecting a beloved cultural icon with Cutting Edge science Making Heritage relevant to a modern audience and it sure to generate Buzz oh yeah Vienna knows how to make a statement and of course let's not forget about the infrastructure projects they're building a new metro line a massive new Arena so they're investing in the future Big Time Vienna's clearly committed to remaining a top tier tourism Hub smart move considering how competitive the global tourism landscape is okay so for now let's leave Vienna and journey back to Budapest for the European tourism Forum back to Budapest this was that high level of event right during hungary's EU presidency yeah they brought together some of the most influential figures in European tourism and iston was there of course yeah what were his takeaways what was the mood like he noted a growing recognition within the EU of tourism's importance you know both economically and socially that's good it's about time tourism gets the recognition it deserves right and this is reflected in the appointment of a dedicated EU commissioner for tourism oh wow a dedicated commissioner that's a first right it is it signals a real shift in priorities acknowledging that tourism needs a cohesive eu-wide strategy exactly but there are still challenges you know what kind of challenges he highlighted the lack of harmonized data collection and regulations across EU member states ah that makes sense you can't really analyze Trends or plan effectively if everyone's doing their own thing and it makes it tough to develop you know truly effective policies yeah a more unified approach is needed collaboration is key but what really surprised me what's that was that tourism was completely absent from the eu's competitiveness strategy seriously that's a major oversight I know right yeah if the EU wants to remain a global leader in tourism they need to address that Gap develop a more comprehensive approach to competitiveness for sure but you know it's not just about the EU right every destination is facing these challenges absolutely and danu Pebbles touches on many of those global trends like what well they briefly mentioned the impact of AI on touris oh yes AI is changing everything these days and it's only going to become more influential in the years to come so we'll have to stay tuned to danu Pebbles to hear more about that exactly they're going to be exploring that topic in future episodes now let's stick with Budapest for a bit longer because just a couple of weeks after the European tourism Forum the city hosted the danu shipping conference ah yes the big event for the river cruise industry so all about those danu River Cruises and bazes was there he noted that the conference had record attendance wow so River cruising is booming it seems so people from all over the world came to Budapest for this conference the danu is becoming a hot spot and it seems Central Europe particularly the danu region is seen as a safe and attractive destination you know in the current Global context yeah that makes sense people are looking for stability and Beauty and the danu offers both however the lower stretch of the danu closer to Ukraine yeah that area experienced less demand this year because of the conflict it highlights how geopolitical events can directly impact tourism flows it's a reminder that tourism is a volle industry constantly adapting to external forces now let's talk about some of the key themes that emerged at the conference okay what were people talking about well as we've seen at other events digitalization and sustainability were hot topics those themes are everywhere these days the industry is clearly focused on Innovation and responsible practice itic it's about finding that balance between growth and sustainability right one speaker Professor Harold size he raised an important point about the rise of misinformation and greenwashing ah yes it's easy to make claims but harder to actually back them up he argued that the tourism industry has a crucial role to play in educating Travelers and promoting transparency we need to cut through the noise and provide clear credible information and that brings us to another thought-provoking speaker Daniel ther what did he talk about he compared over tourism to Goes The Sorcerer's Apprentice The Sorcerer's Apprentice that's an interesting analogy he used the Disney adaptation to illustrate you know the dangers of unchecked growth ah like those broomsticks multiplying out of control exactly and the need for Collective responsibility to manage tourism sustainably we need to be careful not to let tourism overwhelmed the destinations right it's about finding that balance between economic benefits and preserving presing the character of a place and that leads us to the importance of promoting lesser-known destinations diversifying itinerary engaging local communities the conference highlighted the chameleon travel model as a best practice chameleon travel I haven't heard of them they focus on small group tours and empowering local communities that's a great approach it's about spreading the benefits of Tourism more widely and creating more authentic and sustainable experiences so it's not just about avoiding the crowds it's about choosing tourism that benefits everyone speaking of responsible practices let's shift to yours one last time and talk about sustainability certifications okay certifications always a good sign is Von shares some exciting news his Marriott Courtyard Hotel in Budapest just received the prestigious Green Key certification green key that's a tough one to get it is it's a globally recognized Eco label for tourism establishments that meet strict environmental criteria so they've been audited and everything oh yeah it's a rigorous independent process requires a genuine commitment to sustainability impressive it's not just about ticking boxes it's about making real changes and only 12 hotels in all of Hungary have earned this certification so they're leading the way they are it's a big win for CPI hotels and for sustainable tourism in the danu region it shows that they're serious about this yeah and you know it inspires others to follow sup before we move on did you catch that little tidbit about CPI hotels having trouble finding time to…

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Ez a(z) Dunakavicsok podcast 40. részének angol nyelvű összefoglalója. Az epizód a fenntartható turizmus nemzetközi mérési keretrendszerét, a "új turizmus" jellemzőit és a 2024-es év legfontosabb szakmai eseményeit tekinti át. Kitér a Veszprém-Balaton 2023 Európa Kulturális… Az epizód a Dunakavicsok turisztikai podcast című magyar podcast egyik adása, megjelenés: 2025. 01. 06..

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Megjelenés: 2025. 01. 06.. Hossz: 22 perc. Az epizód a Podiverzumon hallgatható meg: https://podiverzum.hu/podcast/dunakavicsok-turisztikai-podcast/40-a-english-summary-international-framework-for-measuring-sustainable-tourism-e69f6b3c

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